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Data Ownership and an In-House Approach: Activating First Party Data in the Programmatic World
The most sophisticated marketers know that in-housing isn’t really about programmatic buying at all—it’s about the data and insights that power it. Therefore, unlocking the power of an in-house approach is actually about effectively activating, accessing, and developing insights from your first-party data. This level of ownership and control is the key to unlocking a powerful revenue channel through programmatic.

Dec 19, 2018 11:00 AM in Eastern Time (US and Canada)

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Speakers

Ari Paparo
CEO & Founder @Beeswax
Michael Katz
Co-Founder & CEO @mParticle