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Driving Incremental Conversions with Beeswax and Chalice
Join Beeswax Sales Director, Xander Kotsatos and Chalice to learn how to move beyond measuring incrementality to optimizing to it, in real time.

We’ll discuss:

1. Why incrementality matters
2. Moving from CPA to CPIA (cost per incremental acquisition)
3. Taking over machine learning to harness its power for, not against, incrementality

Bring your lunch and bring your questions.

Oct 15, 2020 12:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Beeswax Marketing.